Jumbo Shipping and SAL Heavy Lift launch Jumbo-SAL-Alliance
Joint venture creates a new commercial heavy weight in project and breakbulk shipping with a fleet of 30 advanced heavy lift vessels
15 APRIL 2021
Today, the heavy lift industry sees a new and powerful constellation unfold. Jumbo Shipping, the Dutch maritime heavy lift transport and engineering contractor, and SAL Heavy Lift, the German-based breakbulk and project cargo specialist, commence operations with their joint venture as the Jumbo-SAL-Alliance. Combining their fleets and all commercial activities, SAL and Jumbo are gearing up to create a new powerhouse in the heavy lift sector.
This is a very proud moment for Jumbo and SAL. Both companies believe that this move propels them to a greater level of geographical outreach and commercial capacity. To serve clients worldwide, the joint venture acts as the single commercial entry point for its joint sales network of offices and agents in 20+ countries. Significantly, it handles the complete marketing of 30 highly versatile project cargo vessels with lifting capacities up to 3,000 t SWL, marking it as the largest fleet in the 800+ t sector. This ensures availability, flexibility and the right transport concept at the right time for customers seeking reliable and high quality shipping solutions.
Michael Kahn, Managing Director of Jumbo, says: “This joint venture is a big step for both of us. In the past few years, it became increasingly clear that the benefits of collaboration heavily outweigh the traditional way of doing business. Our client base and interests have changed and to remain an effective global player in our field of activity, you always need to adapt and innovate. Not only on a technical level, but also commercially. We believe that the flexibility and competences that our clients are looking for are best served by SAL’s and Jumbo’s combined assets and knowledge.”
The Jumbo-SAL-Alliance stands for the highest QHSE standards, technical excellence and commercial flexibility by offering project and semi-liner services to customers worldwide, with the goal of creating a complete maritime transport solution for both breakbulk and specialised transportation scopes around the globe.
Jens Baumgarten, Director Chartering at SAL Heavy Lift, adds: “This collaboration allows us to bring an unrivalled shipping product to market. It provides a solid answer to the needs of big contractors and EPCs as well as manufacturers and forwarders. On one side, we can handle regular or spot-market breakbulk cargoes. On the other, we have the experience and the assets to handle very large and long-term scopes, including arranging third-party tonnage or whatever is needed to make good on our ‘one-stop-shop’ promise. Simply said, we want our customers to be happy during and after each and every project. This way, they will trust us to deliver a new heavy lift solution for them the next time.”
Jumbo and SAL are highly complementary, both in terms of fleets as well as human resources, both ashore and on board, while sharing many of the same values in terms of quality, safety and solutions focus. This equality makes the joint shipping product easy to combine and market as customers can expect a quality product irrespective of the vessel executing the shipment. The companies’ traditional focus on safe operations and being a reliable partner is integral to our joint way of working.
Martin Harren, Managing Director of SAL and the Harren & Partner Group, adds: “I truly believe we are creating something extraordinary here. This strategic collaboration combines engineered transport solutions with a significant fleet of heavy lift vessels. The Jumbo-SAL-Alliance stands for the best in heavy lift shipping and in complex global transportation. We have a unique team of highly experienced people which can really create value for our customers. From engineering to full-scope project management, by combining our resources we can now provide services that literally exceed any other heavy lift service currently in the market. It’s a winner.”
The joint venture was cleared by the German competition authority earlier this month. The two companies share 90+ years of combined experience, are both family-owned and managed and are among the world’s most prominent and technically advanced heavy lift carriers. Note that both SAL and Jumbo continue as independent operators and vessel owners and both remain active brands in the market.
Felix Peinemann, VP Sales Shipping at Jumbo, states: “The Jumbo-SAL-Alliance merges the global chartering and marketing activities of both companies, creating one large, joint sales organisation. Both brands retain their market presence in addition to the new set-up. On a personal note, we have spent much time with our new colleagues in the past months, organising this joint venture, which went very well. I believe that our joint efforts have led to a solid alliance. If the level of cooperation and building relationships in the preparation phase is any measure of success, then the Jumbo-SAL-Alliance will be very successful!”
MV Trina (SAL) and MV Fairlane (Jumbo)
Left: Michael Kahn, Managing Director Jumbo Shipping
Right: Martin Harren, Managing Director SAL and Harren & Partner Group
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